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    Show advantages in mobile payment epidemic

    wangxiue 2020-05-27 09:21
    The new coronavirus has made many people change their way of life, such as avoiding handshake and cycling, so as to keep enough social distance. At the same time, the way of payment has quietly changed in many countries*merce platforms during the outbreak, and concerns about the spread of virus caused by cash payment, convenient and fast mobile payment is sought after by people. In China, it has long been a routine to pay the bill at a glance. In order to popularize the same scenario abroad, Chinese enterprises with rich technology and experience should not be absent.

    ##Middle East: docking with the local area is a top priority

    The mobile payment opportunities of Saudi Arabia, the United Arab Emirates, Egypt and other Middle East countries mainly come from the rapid penetration of e-commerce platforms*merce application platform in the Middle East*merce to enter an unprecedented period of rapid development*merce, the total amount of online shopping has increased about four times since February, executive vice president Du Minghao told the global times*merce to stop cash on delivery from late April, and Zhiyu immediately started 100% online payment.

    The same is true of Egypt, which has a relatively backward economy but a population of more than 100 million*pany, said that in addition to the increase in the number of users, the impact of the epidemic prevention and control policy and the curfew made more and more physical businesses join the e-commerce platform*merce and relaxed the logistics and distribution of e-commerce platform under the restrictive measures*iness limited, told the Global Times reporter that the most popular payment methods in the Middle East, especially in the Gulf area, were bank cards with signs such as visa and MasterCard*petitive environment faced was also the same as that of Alipay and WeChat in the early days of the country, and even faced with the problem of market access. 。 However, the rapid spread of the epidemic has fully exposed the contact malpractice of bank card consumption, giving mobile payment the opportunity of anti super.

    In the face of special development opportunities, Du Minghao told reporters of global times that Chinese enterprises going to sea can make efforts in mobile payment market from two aspects. The first is to optimize the software to meet the needs of localization: optimize the risk control system, reduce the risk of card theft and other risks; monitor the channel operation (such as payment success rate) to ensure the stable operation of the channel; connect with local banks to launch new payment channels, improve the stability and efficiency, and optimize the online payment experience. Second, in order to realize the leap from goods to cash payment to mobile electronic payment, we should step up contact with the Middle East mobile terminal sales integration payment scheme supplier, negotiate the integration solution for docking the special POS system, and strive to obtain new first mover advantages in the Middle East e-commerce cash free payment.

    However, in Egypt and other relatively backward countries, the potential and risk of developing mobile payment coexist. Hisham admitted that due to the high threshold of bank account opening, 70% of the people in Egypt do not have financial accounts, and payment is extremely dependent on cash, which to some extent limits the development of e-commerce and mobile payment*es more from the regulatory level." Zhang Qiang told the global times that the issuance of local financial licenses is generally conservative and strict, and there is no fuzzy zone for the development of the third-party payment platform in the early stage of China. Therefore, Chinese enterprises should take docking with local banks and opening up local channels as the top priority. A kind of

    Africa: "it's not that simple"

    At the beginning of May, there was a long line in front of the ATM in front of a bank in Abuja, the capital of Nigeria. This was the scene after the president announced the lifting of the first phase of "closure" measures. "Well, in fact, I hope that in this case, all payments can be made in a cashless way, but things are not so simple," said Ben, a local resident queuing up.

    In fact, there were many agents who could provide financial services in Nigeria before the outbreak, mainly using mobile payment applications to help customers transfer and pay bills*pared with the previous year, and agents handled a total of 41.21 million payments in 2019, far more than 7.23 million in 2018, the attack reported. Even in 2007, Africa had its own mobile payment M-PESA, which is popular in Africa, especially in East Africa. But there is a characteristic in these areas that many people do not have bank accounts. According to the data from the website of Nigeria bank settlement system (NIBSS), as of December 2019, there were 125 million bank accounts in Nigeria, but only about 38 million actual users. The huge market of more than 200 million people, after deducting the current account, has left huge imagination space for investors*munication systems had predicted that sub Saharan Africa would have 630 million mobile Internet users by 2025*e. First, one belt, one road initiative represents the rapid development of infrastructure construction, which provides basic guarantee for mobile payment business. Secondly, convenient and flexible payment methods are popular, especially under the background of the current epidemic, compared with the disadvantages of low penetration of traditional banks and high cost of transfer payment using the banking system, mobile payment is widely used in African countries.
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